潮流周报 | 机器人灵感与高科技美容趋势

随着物联网和智能设备在我们日常生活中的兴起，近年来，科技和机器人主题在美容和时尚行业的应用也越来越多，无论是在品牌推广、品牌故事和新产品创意等方面。

With the rise of Internet of Things and devices in our dailylife, we have recently seen an increasing use of the technology & robotic theme in both beauty and fashion industries. Be it for branding and storytelling or new product creations.

下面来介绍6个关于美容和时尚界的最新科技潮流。

Here is 6 examples to illustrate this tech trend from the beauty and fashion worlds.

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迪奥男装2019早秋系列

Dior Men's Pre-Fall 2019 collection

在2019年早秋男装发布会上，迪奥艺术总监金·琼斯与日本当代艺术家Hajime Sorayama合作，打造了一个高达12米的铝制女性机器人雕像，展示了这一全新的复古未来主义系列。

For its Pre-Fall 2019 men's show, Dior Artistic Director Kim Jones collaborated with Japanese contemporary artist Hajime Sorayama to create a 12-meter high aluminum female robot to showcase the new retro-futuristic collection.

机器人的中心部件安装设置成未来主义风格，在迪奥宇宙世界中传递给观众一种未来梦幻般的临场感。

The robot centerpiece was installed in a futuristic setting, which transported the audience in a totally immersive environment around Dior's universe. 

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思琦莹

Skin Inc

思琦莹结合护肤和科技，为每位客户的皮肤提供定制的护肤产品。

Skin Inc combines skincare and technology, to deliver a skincare product customized to the needs of each client's skin.

基于80%的皮肤状况受生活方式和环境因素影响的假设，该品牌开发了“我的皮肤身份”这一自我诊断工具，通过测验评估皮肤及其答案，为每位消费者推荐一款量肤定制的护肤品。

Based on the assumption that 80% of one's skin condition is affected by lifestyle and environmental factors, the brand developed 'My Skin Identity’, a self-diagnostic tool to evaluate the skin through a quiz. From the answers, the algorithm then recommends a customized serum cocktail for each consumer.

本季纽约时装周可看到重新赋予定义的美容，思琦莹的 Optimizer Voyage Tri-light Glasses for Bright Eyes 设备适用于提亮眼部, 其采用了受启发于NASA（美国国家航空航天局）的LED技术来解决细纹和黑眼圈等问题。

Redefining beauty at New York Fashion Week this season, the device Skin Inc Optimizer Voyage Tri-light Glasses for Bright Eyes uses NASA-inspired LED technology to fix problems like fine lines & dark circles.

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科莱丽

Clarisonic

科莱丽是欧莱雅集团旗下的全球领先的美容仪器品牌，拥有声波清洁专利设备。

Clarisonic, owned by the L'Oréal Group, is the world leader in beauty device, offering sonic cleansing patented devices.

去年，科莱丽推出了最新最智能的设备：Mia Smart系列。新设备与手机应用程序一起工作，为个人皮肤目标提供专家建议，并将自定义清洁程序同步到设备中。

Last year, Clarisonic introduced its newest and smartest device: the Mia Smart. The new device works with an app to provide expert tips for personal skin goals and syncs custom cleansing routines to the device.

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资生堂

Shiseido

几个月前，日本美妆品牌资生堂推出了一个集增强现实和人工智能于一体的个性化高科技护肤品牌——Optune。

Japanese beauty brand Shiseido launched few months ago Optune, a personalized high-tech skincare brand, combining augmented reality and artificial intelligence. 

依靠订阅服务（每月10000日元，约合92美元），用户可以访问专门的应用程序，分析皮肤、环境和睡眠数据。结果将被设备用来分配定制的护肤和保湿配方，以满足用户的当前需求。

Relying on a subscription-based service (10,000 JPY a month, roughly 92 USD), users can access to a dedicated application analyzing their skin, environment and sleep data. The results will then be used by the device to dispense a customized serum and moisturizer formula to the user's current needs.

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Gentle Monster x 华为

Gentle Monster x Huawei

2018年，Gentle Monster品牌一直围绕着从太空时代到机器人的未来概念展开。

Gentle Monster's branding in 2018 has been strongly revolving around futuristic concepts, from space-age to robots. 

今年，Gentle Monster和华为合作推出了一系列以时尚为重点的智能穿戴眼镜，可通过蓝牙连接麦克风和扬声器，用户可以通过触摸眼镜框架来接听电话。

This year, Gentle Monster and Huawei partnered to launch a range of fashion-focused smart glasses, with integrated microphones and speakers connected through Bluebooth to allow users to pick up calls by touching the frame.

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戴森美发仪器

Dyson Beauty

戴森以其创新的吸尘器而世界闻名！2016年，戴森推出了第一款“超音速”吹风机，在2018年底又推出了戴森美发造型器。两款产品在科技创新和外观设计方面都非常成功。

Famous for its innovative vacuum cleaners, Dyson has been expanding into the beauty sector by launching first the 'Supersonic' hairdryer in 2016 and more recently, end of 2018, the Dyson Airwrap styler, a hair styler device. Its success lies in its innovation and design power.

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美容新时代2.0

Beauty 2.0 2.0

A conference for the launch of SCBE

Matthieu Rochette-Schneider, General Manager of centdegrés China, shared the  next beauty trend "Beauty 2.0 2.0", explaining the crucial role of artificial intelligence technology on branding strategies, and showing some case studies of international brands and service industries. 

法国centdegrés法尚创意设计有限公司中国区总经理，Matthieu Rochette-Schneider 马修先生现场为大家分享了《美容新时代2.0 》化妆品趋势报告，从品牌的角度出发分享了通过人工智能科技以及社交媒体传达品牌价值的案例，详细对国际化妆品设计及零售服务的推广模式进行了破解。

After the meeting, he discussed with the guests about the future trend of cosmetics design.

会后众多与会嘉宾与马修先生一起积极讨论化妆品设计的未来趋势。