潮流周报 | 幻彩趋势如何为美妆行业的包装带来时尚吸睛的设计

来源：法尚

幻彩趋势如何为美妆行业的包装

带来时尚吸睛的设计

How Iridescent Trend 

Gives to Beauty Packaging a 

Modern and Eye-Catchy Design

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幻彩效果或全息效果指一种的光学效应：某些表面会随着视角或光照角度随之变化从而产生奇特的渐变色。

Iridescent or holographic are terms referring to the same optical effect, according which certain surfaces gradually change color as the angle of view or the angle of illumination changes.

即金属和亮片效果趋势之后，无论是在时尚界、室内设计甚至建筑设计行业中，幻彩效果渐渐成为了设计师们的宠儿。这一趋势也慢慢影响着美妆与香氛行业。

After metallic and glitter trends, iridescent have been more and more used in design, be it in fashion, interior design or architecture. Beauty and fragrance is starting to fully embrace this trend.  A rainbow iridescent swirl is the ultimate finish for those seeking next-level shine.

北京魔方(M-Cube)购物中心

Beijing KWG·M·CUBE

以下是来自国际与中国市场上美容及时尚界的8个最佳案例：

Here are 8 top examples in the beauty and fashion industry from international and Chinese market:

- 1 -

Maison Margiela 2018年时装秀

Maison Margiela 2018 collection

幻彩效果在Maison Margiela时装秀上，完美诠释了她的光彩。特立独行的设计师John Galliano再次赋予2018年春秋季时装系列他的独有的视角，让模特们在T台的跑道上五光十色。

Iridescent designs were perfectly showcased on the Maison Margiela fashion show. Unconventional designer John Galliano once again imposed his vision through the Spring and Fall 2018 couture collections, sending models down the runway in a myriad of iridescent shades.

- 2 -

CHARLES AND KEITH 全息效果系列

Charles and Keith Holographic Vision

新加坡著名快时尚品牌 Charles and Keith 近期推出了全新幻彩系列。手提包，背包，钱包…… 丰富的系列产品，给您的日常装备带来强有力的视觉冲击力。

Singaporean popular fast fashion brand Charles and Keith recently launched in China a new collection of iridescent accessories. Shoulder bag, backpack, wallet... a wide range of products to give a visual punch to your daily outfit.

- 3 -

Susan Fang - 2019年上海时装周 

Susan Fang - 2019 Shanghai Fashion Week

方苏珊（SUSAN FANG）是一家总部位于伦敦的当代女装品牌，成立于2017年。方苏珊出生于中国，在加拿大和美国长大，之后移居至伦敦，在伦敦中央圣马丁学院学习时装。2019年上海时装周上，她展示了她的色彩艳丽的时装系列。在2019年的上海时装周上，她展示了采用了幻彩微光效果的彩色系列。

SUSAN FANG is a London based contemporary womenswear brand, established in 2017. Originally from China, Susan Fang grew up in Canada and the United States, then moved to London to study fashion at Central Saint Martins. She presented her hypercolor collection with iridescent glow during 2019 Shanghai Fashion Week.

- 4 -

MOLA MOLA 

MOLA MOLA

Mola Mola是一位定居香港的独立时装设计师。他最近推出了一个全新系列，幻彩闪片无处不在，旨在吸引寻找非同寻常或追求趣味着装的时尚年轻人士。

Mola Mola is an independant fashion designer based in Hongkong. It recently launched a new collection full of iridescent pieces, targeting young fashionistas, looking for unconventional or just fun looks.

- 5 -

卡地亚CARAT浓香系列 

Cartier Carat Perfume

灵感源自一颗沐浴在阳光下的钻石所绽放出的彩虹般的光芒，卡地亚CARAT浓香系列为生命带来钻石的光彩。通过钻石造型的瓶身设计捕捉光线，利用精致的玻璃切面，如棱镜般折射出璀璨光华。这堪称香氛设计又一次杰作，展现了克拉间的华彩。

Inspired by the stunning rainbow refractions of light from a diamond under the sun, Cartier brings diamond shine to life through its Carat perfume. The diamond-shape bottle is designed to capture the light, diffract the colors of a prism and mirror their reflections in its glass square-cut facet. A true design masterpiece for this fragrance, to reveal the carats that shine within each other.

- 6 -

美颜秘笈星光系列

Beauty Scenes Satellite Vision

“像明星般在属于你的聚光灯下闪耀”：这是中国化妆品品牌美颜秘笈星光系列彩妆背后的故事概念。在一支被一个奇妙幻彩的花盒包裹着的唇膏上，留下了星座图案的印迹。这是法尚又一次匠心之作。

"Be as shiny as a star for your moment under the spotlight": this is the concept behind the Satellite Vision makeup range of Chinese cosmetics brand Beauty Scenes. The lipstick is marked with a constellation pattern illustration and wrapped in an iridescent and shiny outerpack. A design carefully made by centdegrés.

- 7 -

卡姿兰

Carslan

法国化妆品品牌卡姿兰于2001年起进入中国市场。如今他以一个时尚，年轻，活力的形象在中国彩妆市场上扮演者重要角色。在2018年夏季，它主打自然、轻柔贴服肌肤，让肌肤清澈透亮。产品被一种带有紫外线阴影的幻彩外盒包裹着，透出一道闪亮的光泽，与产品功效遥相呼应。

Carslan is a French cosmetics brand in China since 2001. Today, it is one of the leader company on Chinese colorful cosmetics market, with a good brand image associated with fashion, youth and energy. In Summer 2018, Carslan launched a new foundation, that would naturally and lightly cover the skin, giving a clear and radiant result. To highlight this shiny finish, the product is beautifully wrapped up in an iridescent outerpack with ultraviolet shades.

- 8 -

魅可Lightful系列

MAC Lightful Line

MAC魅可新洋亮白护肤系列，主打提亮肤色，美白去暗沉。为了更好凸显这一功效定位，魅可包装设计上选择以白色为地，以幻彩的线条点缀，充满活力时尚的视觉效果。

MAC skincare new line, Lightful, boasts skin-brightening benefits for a radiant complexion. To express this positioning better, the brand chose a white packaging with iridescent lines across it for a vibrant and modern visual.

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对法尚而言，幻彩效果是不可错过的灵感源泉，能赋予丰富的联想，如彩虹，闪耀，光影，甚至星系，通过不同的表现方式，它能承载多种不同的信息：现代的，趣味，特立独行，甚至可以是未来主义的。

这无疑与美容和香水行业息息相关，并能引领潮流。

For centdegrés, iridescent is surely an inspiring trend not to be missed. Often associated with rainbow, sparkle, light or galaxy, it can convey many different messages depending on how it is used : modern, fun, unconventional or even futuristic... It is without doubt a relevant and appealing trend to apply to the beauty and fragrance industry.